Opening a new restaurant? We know it can be daunting with so many things to consider, from choosing the right location to finding financing to selecting the right name, and of course, buying equipment and hiring staff.
Take a look at the list below for a few ways to help your business stand out in its beginning stages. Spark excitement before you’re even open by checking the following things off your list:
☐ Establish your target audience
Who is it that you are looking to cater to?
Whether it’s families, millennials, or any other group, this is something you need to have determined right away to ensure that you’re getting the right eyes on your new business. If your target audience is not established early on, you’ll have more trouble with marketing—and getting people in the door.
☐ Use social media to engage
Social media is the best way to spark excitement and introduce your business to those who might not know about you yet.
Use channels like Facebook and Instagram to post photos of your progress and let your community know what to expect once you open your doors. Short on time? Get help from an expert who can do it for you.
☐ Create an up to date website
Your online presence starts with a modern website that accurately represents you and your brand.
As many as 77% of diners visit a restaurant’s website before they visit or take out. It’s absolutely essential to have a user-friendly website that displays your most recent menus and photos, and clearly presents all contact information so that customers know how to find you. Start building your brand today with a responsive, mobile-friendly website.
☐ Start marketing via email
Establish your mailing list early to communicate with those who want to hear from you the most.
If someone is willing to join your mailing list, the chances are pretty great that they’ll also be willing to make a purchase in the future. In fact, email marketing has a return on investment of 3,800 percent. Learn more about email marketing best practices today, or consider working with a team who can help you get the job done in no time.
☐ Monitor online feedback early
Did you know that 93% of consumers say online reviews impact their purchasing decisions?
The reviews you receive during the early stages of your business opening are the most influential, so it’s extremely important to pay attention to what people are saying and respond to their feedback. When restaurants respond to their reviews it shows consumers that they care, so don’t overlook them—if time isn’t on your side, look into a review response service that can take it off your plate.
☐ Establish customer loyalty early
Getting to know your customers’ habits early is what will keep them coming back again and again—and requires much less effort than you might think. Get set up with a platform that can track customer behavior via wifi connections or online order history and send promotions or time-based trigger emails based on those behaviors.
Ordereze is a restaurant-specific marketing company that’s been dedicated to helping restaurants like yours grow for the past 15 years. Our full suite of digital marketing tools was built to save you the headache and let you focus on what’s most important.
Get in touch with us today to learn more about how we can work together to help your business grow.